As you probably know They Live! is one of my most overused cultural reference points but it seems particularly apposite for Selfridge’s store branding at the moment.

Apparently they’ve had these signs on and off for years, shows how much attention I pay to things on the rare occasions on which I find myself fighting my way around Oxford Street. All my focus is on finding the optimum path through the bumbling shambling crowd. Anyway isn’t this a bit blatant?

Our decomposing-skull headed overlords must be getting over confident.